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Available Now
Home & Entertainment
A Technology
User Profile Trends Edition |
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The Unified Multi-Year View From The Couch |
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Overview |
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Home &
Entertainment products are one of the key drivers of growth.
Entertainment is well beyond the home, with employees and mobile workers
alike tapping into so-called home entertainment services. The TUP
Trends: Home & Entertainment service addresses the need for a unified
sources of real data on adoption and use, both past and future. Too
often, forecasts are based on thin analysis without regards to
underlying user-level trends. The TUP Trends service delivers years of
history gathered at the respondent level and mapped to key segments,
using this for both historical trends and forecasts. |
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Benefits |
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Understanding the
future of home entertainment from the user
perspective is important. But who do you talk to? For example, a study
based on a convenience sample of home theater
enthusiasts would paint an inaccurate picture of the market.
Technology lovers are known to be exuberant about
products and services, and have been historically proven to paint a
false picture. This study is designed to be fully
representative home entertainment consumers in the U.S., tying together
two key pieces:
entertainment products and services, and
the user segments that are or are not adopting them.
Using solid forecasting deeply at the segment level,
it provides a solid forecast. It gives a true understanding of the product
usage, attitudes, socio-demographics, buying habits, adoption rates and
patterns, and plans to buy entertainment products and services.
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Areas Covered |
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- Devices owned by device type (Digital cameras, digital video cameras, PC laptops, PC
desktops, portable MP3 players, etc.)
- Devices planned for purchase by
device type and brand
- Services used (Video services,
music services, information services, photo services,
personalization services)
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by entertainment products and services
- Buying behavior and purchasing
channels
- Digital
media applications by device type (listening to music, watching
movies, obtaining information, news, etc.)
- Consumer
attitudes regarding online vs. offline shopping and purchasing,
security, etc.)
- Lifestyle trends
- High-value segments (Early
adopters vs. laggards, large technology spenders, households with
children, etc.)
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Benefits of the
Technology User Profile Trends Editions |
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Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
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Home & Entertainment
A Technology
User Profile
Trends Edition |
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The Unified Multi-Year View From The Couch |
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