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Available Now
Information Worker
A Technology
User Profile Trends Edition |
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The Multi-Year View From The Keyboard |
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Overview |
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Both consumers and
employees use information in surprisingly richer ways. Some users push
the envelope while others barely use the full app are slow to upgrade.
The TUP Trends: Information Worker service addresses the need for a
unified source of real data on adoption and use, both past and future.
Too often, forecasts are based on thin analysis without regard to
underlying user-level trends. The TUP Trends services deliver years of
history gathered at the respondent level and mapped to key segments,
using this for both historical trends and forecasts. |
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Benefits |
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Understanding the
future of information workers from the
worker's
perspective is important. But who do you talk to? For example, a study
based on a convenience sample of IT Managers or the
Self-Employed would paint an inaccurate picture of the market.
Technology lovers are known to be exuberant about
products and services, and have been historically proven to paint a
false picture. This
dataset is designed to be fully
representative of information workers in the U.S., tying together
two key pieces: workplace
and home products and services, and
the user segments that are or are not adopting them.
Starting deeply at the segment level, it provides a
solid forecast. It gives a true
understanding of the product usage, attitudes, socio-demographics,
buying habits, adoption rates and patterns, and plans to
adopt information worker products and services.
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Areas Covered |
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- Services used
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by products and services
- Buying behavior and purchasing
channels
- User technology
attitudes
- High-value segments (Early
adopters vs. laggards, large technology spenders,
SOHO, Large Organization employers, etc.)
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Benefits of the
Technology User Profile Trends Editions |
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Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
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Information Worker
A Technology
User Profile
Trends Edition |
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The Unified Multi-Year View From The Couch |
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