|
| |
Available Now
Mobile Devices
A Technology
User Profile Trends Edition |
|
The Multi-Year View from the Road or around the Home |
|
|
|
|
| |
Overview |
|
| |
Mobile devices and
services are one of the key drivers of growth. Both consuemrs and
employees increasingly expand their use. The TUP Trends: Mobile Devices
service addresses the need for a unified source of real data on adoption
and use, both past and future. Too often, forecasts are based on thin
analysis without regard to underlying user-level trends. The TUP Trends
services delivers years of history gathered at the respondent level and
mapped to key segments, using this for both historical trends and
forecasts. |
|
| |
|
|
| |
Benefits |
|
| |
Understanding the
future of mobile devices from the user's
perspective is important. It's great to know about
the technology, but critical to know who will and won't adopt which
technologies. Mobility almost defines disruptive markets, as users find
many ways to communicate, organize, and entertain themselves. Looking
from the user's perspective is more powerful than looking at devices
alone - handhelds, cell phones, PDAs, notebooks, or other technologies.
Knowing which users adopt which products and services is the key to
fuller understanding and better prediction of the future. This
dataset is designed to be fully
representative of information workers in the U.S., tying together
two key pieces: mobility
devices and services, and
the user segments that are or are not adopting them.
Starting deeply at the segment level, it provides a
solid forecast. It gives a true
understanding of the product usage, attitudes, socio-demographics,
buying habits, adoption rates and patterns, and plans to
adopt mobility products and services.
|
|
| |
|
|
| |
Areas Covered |
|
| |
- Services used
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by products and services
- Buying behavior and purchasing
channels
- User technology
attitudes
- High-value segments (Early
adopters vs. laggards, large technology spenders,
SOHO, Large Organization employers, etc.)
|
|
| |
|
|
| |
Benefits of the
Technology User Profile Trends Editions |
|
| |
Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
|
| |
|
|
Mobile Devices
A Technology
User Profile
Trends Edition |
|
The Multi-Year View from The Road or Around the Home |
| |
|
