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Available Now
Internet Adoption
A Technology
User Profile Trends Edition |
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The Multi-Year View from Users, Non-Users, and Sometimes-Users |
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Overview |
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Even though the
technology and popular press give the impression that all Americans are
constantly connected to the Internet at home, in the workplace, and
everywhere in-between, this is not the case. There are many market
segments that are hyper-connected while others are not connected at all.
While some people can't seem to tolerate being disconnected for even a
moment, others are satisfied with a periodic dial-up connection. Yet
others tap in using cybercafes, libraries, schools, or friends. The
digital divide is very real. The TUP Trends: Internet Adoption service
addresses the need for a unified soruce of real data on Internet
adoption and use, both past and future. Too often, forecasts are based
on thin analysis and simplified replacement assumptions without regards
to underlying user-level trends. The TUP Trends services deliver years
of history gathered at the respondent level and mapped to key segments,
using this for both historical trends and forecasts. |
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Benefits |
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Understanding the
future of Internet adoption from the user's
perspective is important. It's great to know about
bandwidth and wireless technology, but critical to know who will and won't adopt which
technologies. This is especially important as many other disruptive
products and services challenge the Internet as the center of user's
information technology experience. Looking
from the user's perspective is more powerful than looking at technology
offerings
alone - DSL vs. Cable vs. Satellite, WiFi, WiMax, WAP or other wireless
internet technologies in homes or the workplace.
Knowing which users adopt which products and services is the key to
fuller understanding and better prediction of the future. This
dataset is designed to be fully
representative of Americans in the U.S., tying together
two key pieces: Internet
services and
the user segments that are or are not adopting them.
Starting deeply at the segment level, it provides a
solid forecast. It gives a true
understanding of the product usage, attitudes, socio-demographics,
buying habits, adoption rates and patterns, and plans to
adopt mobility products and services.
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Areas Covered |
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- Services used
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by products and services
- Buying behavior and purchasing
channels
- User technology
attitudes
- High-value segments (Early
adopters vs. laggards, large technology spenders,
SOHO, Large Organization employers, etc.)
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Benefits of the
Technology User Profile Trends Editions |
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Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
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Internet
Adoption
A Technology
User Profile
Trends Edition |
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The Multi-Year View from Users, Non-Users, and Sometimes-Users |
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