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Available Now
Broadband Internet Adoption
A Technology
User Profile Trends Edition |
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The Multi-Year View from Users, Non-Users, and Sometimes-Users |
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Overview |
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The digital divide
is very real - and persistent. Even though many
technology-savvy and popular press give the impression that all Americans are
constantly connected to the Internet at home, in the workplace, and
everywhere in-between, this is not the reality. There are many market
segments that are hyper-connected while others are not connected at all.
While some people can't seem to tolerate being disconnected for even a
moment, others are satisfied with a periodic dial-up connection. Yet
others go online using cybercafes, libraries, schools, or friends. The TUP Trends:
Broadband Adoption service
addresses the need for a unified, solid source of real data on Broadband Internet
adoption and use. Too often, decisions are based
on thin analysis and simplified replacement assumptions without regards
to underlying user-level trends. The TUP Trends services deliver years
of history gathered at the respondent level and mapped to key segments,
using this for both historical trends and forecasts. |
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Benefits |
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Understanding the
future of Broadband Internet adoption from the user's
perspective is important. It's great to know about
underlying bandwidth and wireless technology, yet critical to know who
has and who hasn't and who will and who won't adopt which
technologies. This is especially important as many other disruptive
products and services challenge the Internet as the center of user's
information technology experience. Looking
from the user's perspective is more powerful than looking at technology
offerings
alone - DSL vs. Cable vs. Satellite, WiFi, WiMax, WAP or other wireless
internet technologies in homes or the workplace.
Knowing which users adopt which products and services is the key to
fuller understanding and better prediction of the future. This
multi-year dataset is designed to be fully
representative of Americans in the U.S., tying together
two key pieces: Internet
services and
the user segments that are or are not adopting them.
Starting deeply at the segment level, it provides a
solid bottom-up view. It gives a true
understanding of the product usage, attitudes, socio-demographics,
buying habits, adoption rates and patterns, and plans to
adopt mobility products and services.
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Areas Covered |
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- Services used
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by products and services
- Buying behavior and purchasing
channels
- User technology
attitudes
- High-value segments (Early
adopters vs. laggards, large technology spenders,
SOHO, Large Organization employers, etc.)
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Benefits of the
Technology User Profile Trends Editions |
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Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of multi-phase
multi-modal representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
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For more
information |
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To request
information about the Broadband Internet Adoption service, please
contact MetaFacts by telephone on 800-346-1930 or
complete a request form. |
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Broadband Internet
Adoption
A Technology
User Profile
Trends Edition |
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The Multi-Year View from Users, Non-Users, and Sometimes-Users |
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