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Available Now
Operating System Transitions
A Technology
User Profile Trends Edition |
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The Multi-Year View |
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Overview |
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Even though
Microsoft continues to develop and refine operating systems, not all
market segments adopt at the same rate. Some users can't seem to wait
for the next release while others wait until ancient versions go
unsupported. The TUP Trends: Operating System Transitions service
addresses the need for a unified source of real data on adoption and
use, both present and future. Too often, forecasts are based on thin
analysis without regard to underlying user-level trends. The TUP Trends
services deliver years of history gathered at the respondent level and
mapped to key segments, using this for both historical trends and
forecasts. |
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Benefits |
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Understanding the
future of operating systems from the user's
perspective is important. It's great to know about
the Operating System development roadmap, but critical to know who will
and won't adopt which versions. It's not enough to assume that the
entire market will instantly adopt every version Microsoft develops.
Every developer needs to know the market size of each operating system
version, so key segments are not being unsupported or alternatively that
resources are being appropriately balanced. Hardware, peripheral,
printer, camera and other PC-related product and service manufacturers
need to know which customers will make the shift when so they can plan
accordingly. This
dataset is designed to be fully
representative of all computer users in the U.S., tying together
two key pieces: operating
system version, and
the user segments that are or are not adopting them.
Starting deeply at the segment level, it provides a
solid forecast. It gives a true
understanding of the product usage, attitudes, socio-demographics,
buying habits, and adoption rates and patterns.
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Areas Covered |
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- Services used
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by products and services
- Buying behavior and purchasing
channels
- User technology
attitudes
- High-value segments (Early
adopters vs. laggards, large technology spenders,
SOHO, Large Organization employers, etc.)
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Benefits of the
Technology User Profile Trends Editions |
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Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
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Operating Systems
Transitions
A Technology
User Profile
Trends Edition |
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The Multi-Year View |
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