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Available Now
PC Adoption
A Technology
User Profile Trends Edition |
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The Multi-Year View from the PC User and beyond |
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Overview |
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Even though PC
makers continue to make ever-powerful offerings at ever-stronger price:performance values, not all market segments adopt at the same
rate. Some users can't seem to wait for the newest technology while
others keep their PCs for many years. Others use more than PC and form
factor while others rely on libraries, friends, or don't use a PC at
all. The TUP Trends: PC Adoption service addresses the need for a
unified soruce of real data on PC adoption and use, both past and
future. Too often, forecasts are based on thin analysis and simplified
replacement assumptions without regards to underlying user-level trends.
The TUP Trends services deliver years of history gathered at the
respondent level and mapped to key segments, using this for both
historical trends and forecasts. |
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Benefits |
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Understanding the
future of PC adoption from the user's
perspective is important. It's great to know about
the technology, but critical to know who will and won't adopt which
technologies. This is especially important as many other disruptive
products and services challenge the PC as the center of user's
information technology experience. Looking
from the user's perspective is more powerful than looking at technology
products
alone - desktops, notebooks and tablets for home or the workplace.
Knowing which users adopt which products and services is the key to
fuller understanding and better prediction of the future. This
dataset is designed to be fully
representative of information workers in the U.S., tying together
two key pieces: PC products and
the user segments that are or are not adopting them.
Starting deeply at the segment level, it provides a
solid forecast. It gives a true
understanding of the product usage, attitudes, socio-demographics,
buying habits, adoption rates and patterns, and plans to
adopt mobility products and services.
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Areas Covered |
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- Services used
- User
Demographics
- Market
size and market share by device and service
type
- Adoption rates
by products and services
- Buying behavior and purchasing
channels
- User technology
attitudes
- High-value segments (Early
adopters vs. laggards, large technology spenders,
SOHO, Large Organization employers, etc.)
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Benefits of the
Technology User Profile Trends Editions |
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Technology User
Profile Trends Editions are based on the Technology
User Profile (TUP) approach of representative research, not
convenience samples. TUP is steeped in technology history, and has been
conducted continuously since 1983. TUP’s coverage is broad, spanning
many technology products and services as well as user segments. For more
information about the entire Technology User Profile
service, please visit
the TUP
Overview |
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PC Adoption
A Technology
User Profile
Trends Edition |
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The Multi-Year View from the PC User and beyond |
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