Apple Inc. – love them or hate them – are a formidable force in the technology market.
Apple’s wide range of products has arguably created demand through its innovation and execution. Meanwhile, Apple competes with (and cooperate with) substantial key rivals. This spans the operating system ecosystem battles with Google Android and Microsoft Windows, and the Smartphone device wars with Samsung, LG, and many others. While Apple’s iPad has handily dominated the tablet category in reaching higher-end demographic groups at a higher price, from the user’s perspective, Apple’s recent iPad positioning as a notebook replacement puts them in opposition to how users currently use Apple’s own MacBooks as well as other notebooks, 2-in-1’s, and convertibles. The sometimes-belittled desktop market continues to be well-served by Apple, especially with All-in-One Desktops. Apple’s Watch has stirred up the wearables market and is reaching a unique segment not wholly like Android Wear smartwatches or the wide range of fitness bands.
In fact, now more than half of US connected adults have at least one Apple device, and a large and growing number actively use two or more Apple devices.
To provide a detailed and complete view of all things Apple, MetaFacts Technology User Profile (TUP) includes a full range of technology products and services, a comprehensive array of activities, all based on a deeply profiled and well-representative set of respondents. Continue reading