Tag Archives: Apple

Forward-Leaning Users Define the Future

Cloud-based home security and energy management are on the cusp of either fizzling as a fad or expanding to a wider market, based on our recent MetaFacts market research. Also, the pattern consumers are exhibiting spells niche status for the Apple Watch, iPod and Chromebook.

In our analysis of a broad range of consumers spanning five countries, we separated the most forward-learning from the backward-learning, as one of our methods to predict the future of technology products and services. The most adventurous consumers point the way for the rest of the market, with their willingness to try the newest technology.Courtesy Peggy2012CREATIVELENZ Creative Commons

While Apple can justly lay claim to the Forward-Leaning for favoring many of their products. For example, iPhone and MacBooks are strongest among both the first and second tier of Forward-Leaning consumers. In contrast, many other products have lingered and languished among the forward-learning. Unless accepted by the next tier of consumers, a replacement market is the best hope for advanced tech products. Continue reading

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Filed under Backward-Leaning, Basic cellphones, Cloud Storage & Sharing, Communication, Convertibles, Demographics & Econographics, Desktops, e-Book Readers, Entertainment, Forward-Leaning, Market Sizing, MetaFacts' Findings, Notebooks, Smartphones, Tablets, Usage Patterns

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.Courtesy Jason Howie Creative Commons

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading

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