Tag Archives: Customer Profiling

TUP 2016 Life Stage Section (A3)

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One’s life stage is a convenient if simplified way to summarize distinct groups of technology users, since it integrates age, employments status, and presence of children into one view. It isn’t as if on getting a job or having children one is handed a collection of technology products and services. However, for most tech, there is a strong association towards or away from certain products types with respect to Life Stage.
The Life Stage section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are Life Stage (Employed/Not Employed, 18-39/40+, Kids/No Kids) and Age Group (18-34, 35-49, 50+).courtesy merlijin hoek creative commons

This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

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Filed under Activities, Adoption Profile, Demographics & Econographics, Life Stage

Examples of Questions Addressed in TUP 2016 – Activities

Yes, people use their work computers for personal activities, and use the Smartphones they bought with their own money for their work. It’s not enough to only look at devices, or to ignore the workplace. That’s why the MetaFacts TUP service focuses on the full range of technology users, just as it has for over 30 years.TUP Spans a Full Range of Activities

The Activities Chapter of TUP 2016 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and productivity to entertainment, TUP reveals who is focused on which technology activities. Furthermore, TUP drills down into which devices are being used for which activities. So, you will know just how much impact Smartphones or Tablets truly do or don’t have on PC usage.

Courtesy Mike Licht Creative CommonsThe Activities chapter of Technology User Profile (TUP) 2016 has eight main sections:

  • Social Networking
  • Shopping
  • Communication
  • Entertainment
  • Graphics/Image
  • Information/Search
  • Cloud Storage/Sharing
  • Personal/Productivity

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Filed under Activities, Cloud Storage & Sharing, Communication, Demographics & Econographics, Entertainment, Graphics & Imaging, Information & Search, Personal & Productivity, Shopping, Social Networking, TUP Answers