Tag Archives: Demographic landscape

TUP 2016 Home/Family PCs Section (E2)

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Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different activities than Tablets and Smartphones as a growing number of users adopt and shift their attention to those. Some market segments, however, continue to rely primarily on their Home PCs.

This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are two: respondents with a Home PC and high or low income, and Home PCs and household composition (1-person, 2-persons and no children, 2-persons and children). The data-rich deliverable is designed for quick recognition of important findings, including indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, details about the usage profile, PC activities, purchase plans, and technology spending.

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Filed under Affluent, Desktops, Families, Notebooks, Personal & Productivity, Personal Activities, Printers, Smartphones, Tablets, Usage Patterns

TUP 2016 Communication Activities Section (L3)

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Communication is more than a phone call, and the mixture of modes continues to shift. Text messaging is more popular among some segments and on certain devices than on others. Similarly, email and video calls have claimed their own unique groups of users.
This section includes communication activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for communication (PC, Media Tablet, Mobile Phone), Breadth of Communication Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, communication, device activities, PC activities, Home PC activities).

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Filed under Activities, Basic cellphones, Communication, Demographics & Econographics, Desktops, Multiple Devices, Notebooks, Smartphones, Tablets

TUP 2016 Life Stage Section (A3)

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One’s life stage is a convenient if simplified way to summarize distinct groups of technology users, since it integrates age, employments status, and presence of children into one view. It isn’t as if on getting a job or having children one is handed a collection of technology products and services. However, for most tech, there is a strong association towards or away from certain products types with respect to Life Stage.
The Life Stage section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are Life Stage (Employed/Not Employed, 18-39/40+, Kids/No Kids) and Age Group (18-34, 35-49, 50+).courtesy merlijin hoek creative commons

This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

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Filed under Activities, Adoption Profile, Demographics & Econographics, Life Stage