Dan Ness, Principal Analyst, MetaFacts, July 8, 2021
Building and maintaining an ecosystem promises untold benefits to companies. However, companies will not enjoy benefits unless customers see value in the collective experience. Encouraging customers to stay within a company’s family of products can reduce the expense of acquiring new customers and increase revenue from ancillary offerings. This TUPdate reports on the most pragmatic measure of acceptance – market penetration status of broad technology ecosystems. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
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