Basic cell phones/feature phones may be considered passe by some, and yet continue to be a major Connected device for many technology users. To understand the full market, it’s as important to know about those who use Smartphones as those who don’t, especially those who are actively using a substitute.
This chapter includes answers selected to be relevant to Basic cell phones from the many questions in the comprehensive TUP survey. The data in this section splits Basic cell phones by their agreement type, Brand, breadth of activities, and highlights the subscribers for the dominant carriers in each country. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: Phone brands and newness, user and household demographics, technology early adopters vs. laggards), device combinations, details about the usage profile, purchase plans, phone activities, and technology spending.
