Tag Archives: Device primacy

by Meta SN | 2016-08-06 · 13:50

TUP 2016 Smartphone #1 Section (H2)

Smartphones are at the heart of a digital revolution, and yet haven’t captured all market segments nor all technology device activities. Coexistence is the reality, as technology users incorporate their digital life with other devices, from PCs to Tablets, e-Book Readers to Game Consoles.
This chapter includes answers selected to be relevant to Smartphones from the many questions in the comprehensive TUP survey. The data in this section splits Smartphones by their OS environment, Smartphone brand, breadth of Smartphone activities, and highlights the subscribers for the dominant carriers in each country. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: Phone brands and newness, OS ecosystems, user and household demographics, technology early adopters vs. laggards), device combinations, details about the usage profile, purchase plans, phone activities, and technology spending.

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Filed under Activities, Affluent, Bandwidth Demand, Cloud Storage & Sharing, Communication, Demographics & Econographics, Devices, Early Adopters, Entertainment, Graphics & Imaging, Highly Educated, Information & Search, Market Sizing, Multiple Devices, Personal & Productivity, Personal Activities, Remote Workers, Shopping, Smartphones, Social Networking, Teleworkers, Uncategorized, Usage Patterns, User Profile, Work-Related Activities

Tagged as Android, Apple, Connected devices, Consumer behavior, Device primacy, iPhone, LG, Samsung, Smartphones, Tech spending, Technology adoption

by Meta SN | · 13:43

TUP 2016 Basic Cell Phone #1 Section (H3)

Basic cell phones/feature phones may be considered passe by some, and yet continue to be a major Connected device for many technology users. To understand the full market, it’s as important to know about those who use Smartphones as those who don’t, especially those who are actively using a substitute.
This chapter includes answers selected to be relevant to Basic cell phones from the many questions in the comprehensive TUP survey. The data in this section splits Basic cell phones by their agreement type, Brand, breadth of activities, and highlights the subscribers for the dominant carriers in each country. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: Phone brands and newness, user and household demographics, technology early adopters vs. laggards), device combinations, details about the usage profile, purchase plans, phone activities, and technology spending.

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Filed under Activities, Basic cellphones, Communication, Demographics & Econographics, Laggards, Market Sizing, Multiple Devices, Retirees, Teleworkers, User Profile

Tagged as Activities, Age-related, Basic cell phones, Communication, Connected devices, Device primacy, Laggards, LG, Segmentation, TracFone

by Meta SN | · 13:35

Examples of Questions Addressed in TUP 2016 – Communication

Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2016 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.

In addition to the following communication-related questions, the TUP 2016 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Following are examples of questions addressed in TUP 2016 related to communication, with the most-relevant questions at the top: Continue reading →

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Filed under Bandwidth Demand, Basic cellphones, Communication, Employees, Market Sizing, Remote Workers, Self-Employed, Smartphones, Teleworkers, TUP Answers, Usage Patterns, User Profile

Tagged as Activities, Android, Apple, Basic cell phones, Communication, Consumer behavior, Demand Measurement, Demographic landscape, Device primacy, Google, LG, MetaFAQs, Samsung, Smartphones, Social Networking, Tablet, Technology adoption, VR goggles, Wearable Technology

by Meta SN | · 13:27

Examples of Questions Addressed in TUP 2016 – Activities

Yes, people use their work computers for personal activities, and use the Smartphones they bought with their own money for their work. It’s not enough to only look at devices, or to ignore the workplace. That’s why the MetaFacts TUP service focuses on the full range of technology users, just as it has for over 30 years.

The Activities Chapter of TUP 2016 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and productivity to entertainment, TUP reveals who is focused on which technology activities. Furthermore, TUP drills down into which devices are being used for which activities. So, you will know just how much impact Smartphones or Tablets truly do or don’t have on PC usage.

The Activities chapter of Technology User Profile (TUP) 2016 has eight main sections:

Social Networking
Shopping
Communication
Entertainment
Graphics/Image
Information/Search
Cloud Storage/Sharing
Personal/Productivity

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Filed under Activities, Cloud Storage & Sharing, Communication, Demographics & Econographics, Entertainment, Graphics & Imaging, Information & Search, Personal & Productivity, Shopping, Social Networking, TUP Answers

Tagged as Activities, Age-related, Cloud Storage, Communication, Consumer behavior, Customer Profiling, Demand Measurement, Demographics, Device primacy, Graphics, Image, Information, MetaFAQs, Personal, Productivity, Search, Sharing, Shopping, Social Networking, Sociodemographics, Wearable Technology, Wearables

by Meta SN | · 10:20

Examples of Questions Addressed in TUP 2016 – Graphics & Images

Images continue to explode in usage as one market segment after another have Smartphones, Digital Cameras, and Scanners at their fingertips. They’re sharing images using fast Internet and phone connections, and social networks.

No longer bound to film cameras and developers, consumers are choosing a wide variety of ways to take photos and scan documents, and also many ways to share them. From Smartphones and Tablets, to Desktop PCs and Notebooks, different segments of consumers choose different devices as their focus. Furthermore some consumers delve back into their historical photo collections, while others seem to be documenting their every mood and meal for their group of friends and family.

The Technology User Profile (TUP) 2016 service addresses a wide range of key questions. Each answer is supported by primary research, specifying the thousands of respondents in the sample size and notable statistical significance. How consumers and employees use Graphics and Images is a subject of intense interest for a wide range of tech device manufacturers and app developers.

Some examples of questions addressed in TUP 2016 follow, along with the specific chapters of TUP which hold the answers: (Chapters are indicated in parentheses) Continue reading →

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Filed under Bandwidth Demand, Cloud Storage & Sharing, Demographics & Econographics, Employees, Graphics & Imaging, Remote Workers, Teleworkers, TUP Answers

Tagged as Activities, Consumer behavior, Demand Measurement, Device primacy, Graphics, Images, MetaFAQs, Photographs, Printer supplies, Printers, Printing, Scanning, Teleworkers

by metadn | 2016-04-16 · 16:09

The Tablet and e-Book Reader market – solid market research from MetaFacts Technology User Profile

Extensive information about the Tablet and e-Book Reader market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and Tablets and e-Book Readers are no exception to the rule. It’s important to know your market, and know it well–is the e-Book-lover the same person you expect them to be? Are Tablets in new hands or among those with the most tech gadgets? How are these products use differently – or similarly – to their other Smartphones, Notebooks, or other key tech devices?

Oftentimes the original diehards for a product are no longer its current audience. Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the Tablet and e-Book Reader market. Continue reading →

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Filed under Devices, e-Book Readers, Entertainment, Market Sizing, Personal Activities, Tablets, TUP Answers, Usage Patterns, User Profile

Tagged as Activities, Buying process, Communication, Connected devices, Coupons, Customer Profiling, Demand Measurement, Demographic landscape, Device primacy, Devices, Digital Content, e-Book Readers, Gadgets, Market segmentation, Media Tablets, Notebooks, Online activities, Segmentation, Sizing, Smartphone activities, Smartphones, Syndicated research, Tablet PCs, Tech spending

by metadn | 2016-04-11 · 15:42

The Personal Computer Market – solid answers from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.” It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
Are mobile computers for more or fewer years than desktops? If so, what’s the difference, and who uses them longest? Continue reading →