MetaFacts has expanded coverage again in Technology User Profile (TUP) with the TUP 2016 Edition.
We’ve carefully chosen the hottest tech products and services, and sized how real they are before including them in the comprehensive TUP survey.
For TUP 2016, several quickly-developing and competitive tech products and services include:
- More Wearables, beyond watches and fitness bands – VR Goggles/headsets (e.g. Oculus Rift, HTC Vive)
- IoT – from Internet-connected video doorbells to smart locks
- Home Projectors
- Standalone Scanners
- 3D Printers
- Voice- enabled personal assistants (e.g. Google Now, Apple Siri, Microsoft Cortana, Amazon Alexa) and Voice-enabled Wireless Speakers (e.g. Amazon Echo)
- Smartphone service details including data caps and family plans
- “Instant ink” subscriptions
- Expanded coverage of gaming notebooks and desktops, spanning those designed for gaming to PCs (and other devices) used for casual gaming
These combine with the hundreds of other elements tracked in TUP to form a deeply complete picture.
We know our clients rely on TUP for more than topline estimates, and instead value the completeness of TUP to reveal a truly useful, nuanced, and solid technology user profile.
To learn how your company can subscribe, please contact MetaFacts.
MetaFacts – We help our clients create the future
Filed under Communication, Early Adopters, Entertainment, Families, Forward-Leaning, Gaming Desktops, Gaming Notebooks, Gaming PCs, Life Stage, Multiple Devices, Printing, Smartphones
Go ahead – sit in a restaurant or cafe and notice how long it is before someone near you uses a connected device to look something up. Or, sit in an airport, museum or movie theater and see how long it is until someone receives a notification, whether it’s a weather update, plane change or sports score. Information is key to many and can be a rich combination of active searching and passive receipt. User segments vary, however, in their information usage profile and which types of devices they choose for each type of activity.
This section includes information/search activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Information/Search (PC, Media Tablet, Mobile Phone), Breadth of Information/Search Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).