Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail. Users no longer use only one type of device such as a PC, and instead juggle a combination of devices. They also do not only use their employer-provided devices for work or their own devices only for personal matters, but instead choose convenience & practicality – preferring one type of device for one activity and another type of device for other activities. While Smartphones and Tablets have reached higher penetration, the share of users who only use these devices instead of PCs is small and unique.
The Overview section of TUP 2016 (Section A1) includes a complete profile of Connected Adults. The key banner points are age/employment status, PC Ownership (Home, Work/Self-Employed), Mobile Phone Type (Smartphone/Basic cell phone), and Tech Spending (High or Low).
This section includes the answers to all of the hundreds of questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading