Extensive information about technology imaging and printing is available in TUP – Technology User Profile.
Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices. An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.
Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.
- Where do people buy their printer supplies?
- Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor? Continue reading
