TUP Answers

When you have tech market questions, TUP has the answers.

Technology User Profile (TUP) is a broad resource to deliver solid research-based answers to key questions across the hottest technology sectors.

The big questions TUP supports:

  • How are some “early adopters” for one technology different than others, and how do they compare to the “early majority” and “late majority”?
  • How are people changing the combination of connected devices they choose, use, and juggle? How do their choices affect the potential for new technology to enter?
  • What are the basic profiles of technology users, and what are their deeper profiles in their behaviors, ownership, and spending?
  • What are the key segments of today? Where are the next possibilities?
  • What is the profile of technology users not only in their household, but also with their workplace and public or shared technology?
  • How do users migrate their activities from one device to the next?

Follow these topical links to see some examples of questions addressed by TUP. We call these the MetaFAQs – the Frequently Asked Questions covered by MetaFacts Technology User Profile.

The Personal Computer Market

Imaging and Printing

Tablets and eBook Readers

Digital Music

Digital Entertainment

Social Networking

Gaming with PCs, Consoles, and Handhelds

The Mobile Personal Computer Market

Mobile Phones

Tech Media, Advertising, TV



Technology Consumer Demographics

Buying Behavior

Multi-Platform Usage Shifts

For more information about the types of questions TUP answers, review TUP Coverage, call MetaFacts on 1-760-635-4300, or send a contact request.

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