TUP 2016 Households Chapter

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This chapter spans households with Home PC users as well as those using employer-provided PCs or in self-employment. While the majority of Home PCs are used within homes at least part of the time, even workplace PCs are increasingly being used at home. More importantly, one key to understanding workplace computer usage and patterns is through a full profile of the employee’s household and personal demographics.
This chapter includes PC-related answers selected from the many questions in the comprehensive TUP survey. The sections in this chapter include Households with users of Home PCs and Households with users of Work/Self-Employment PCs. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user demographics, household demographics, adopters vs. laggards), device combinations, details about the usage profile, consumer electronics, purchase plans, and technology spending.


The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 500 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.

The Households chapter of Technology User Profile (TUP) 2016 has two main sections:

  • Households with Home/Family PCs
    • Households with Home/Family or Self-Employed PCs at Home
    • Households with any Home PCs
    • Home PC and Household Size/Presence of Children
    • Home PC and Household Income
  • Households with Work/Self PCs
    • Workplace or Self-Employed PC
    • Workplace PC
    • Any Self-Employed PC
    • Segment of Work PC
    • Employer Size Segment of Respondent

Examples of questions addressed in the TUP 2016 Households Chapter:

  • Which devices do Home PC households with children own more often than those without children?
  • Which Home PC segment has the highest use of Used/Refurbished PCs?
  • Where do Tech Dollars Go?
  • Which type of Tech services dominate tech spending?
  • Are aspiring tech wearers big tech spenders?
  • Is more tech spending on CAPEX or OPEX?
  • Which social networks have the biggest tech spenders?
  • Are Tech wearers bigger or lower tech spenders?
  • Which type of Tech devices dominate tech spending?
  • What do Home PC households with children spend their tech dollars on?
  • How much more do Home PC households with children spend on tech than average?
  • Who are the big spenders?
  • Which PC Form Factor is most-used among high-income Home PC Households?
  • How do recent Home PC buyers spend their tech dollars differently than average adults?
  • Which mobile phone carrier has the biggest tech spenders?
  • Do Tablet PCs users spend more of all their tech products and services than non-users?
  • Which OS family of Tablet PCs has attracted the biggest tech spenders?
  • Do e-Book Readers spend more on tech devices and services than others?
  • How do e-Book Reader users spend their tech dollars differently than others?
  • Who spends the most on Tech devices and services – Kindle or Nook users?
  • Do Smartphone Early Adopters spend more or less than average on Tech Products & Services?
  • How do younger employeds spend their tech dollars different than older ones?
  • Who are bigger tech spenders – younger or older adults?
  • Which Life Stage segment spends the most on tech devices and services?
  • Who are bigger tech spenders – younger or older employeds?
  • How do younger adults spend their tech dollars different than older ones?
  • How prevalent are entertainment activities with employer-provided PCs?
  • Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment?
  • Whose Home Printer customers are the biggest overall tech spenders?
  • Do the most-active Basic cell phone users spend more or less than average adults?
  • Which Basic cell phone carriers have the highest and lowers tech spenders?
  • Who spends more on all their tech devices – long-time or first-time PC users?
  • Who are the biggest spenders – Apple’s, Dell’s, HP’s, or Google’s best customers?
  • How much does the average home printer users\ spend on printers and ink/toner?
  • Whose Home Printer customers spend the most for ink, toner, or paper?
  • What do Home PC households with children spend their tech dollars on?
  • Who wants to wear wearable technology?
  • How much higher is Apple’s share among high-income than low-income adults?
  • How much more do Home PC households with children spend on tech than average?
  • Who are the big spenders?
  • Which PC Form Factor is most-used among high-income Home PC Households?
  • Which additional tech devices do Home PC users with kids own that other connected adults don’t?
  • Which lifestage group has the highest usage of Notebook PCs?
  • Which lifestage group has the highest usage of e-Book Readers?
  • Which PC activities are done more often among Home PC owners without kids than with kids?
  • Which lifestage segments have the highest share of Windows, Apple, and Google OS devices?
  • How are TV and movie devices different across Life Stage segments?
  • Which Life Stage segment spends the most on tech devices and services?
  • Which Home PC segment has the biggest tech purchase plans?
  • Which Life Stage segment use portable Hotspots the most?
  • Which home printer brands have attracted Tech Early Adopters?
  • Whose Home Printer customers have the most printers?
  • Whose Home Printer customers are more likely to use Monochrome than Color?
  • Whose Home Printer customers are most likely to use WiFi to connect their printer?
  • Whose Home Printer customers have the newest Printers?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Whose Home Printer customers are the biggest overall tech spenders?
  • How much does the HP printer footprint overlap Canon, Epson, and Brother?
  • Whose Home Printer customers spend the most for ink, toner, or paper?
  • Whose Home Printer customers are most likely to use refilled ink/toner?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services? Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?

Other Chapters in the TUP 2016 Full Edition include:

For more information about TUP, please contact MetaFacts.