No Connected Device is an island – each is part of an ecosystem. While Google, Apple, and Microsoft each want to attract users who will use their Operating Systems across all of their devices, that’s not the current reality. Instead, many users use a mixture and others are starting to show a preference for one OS ecosystem or the other.
This section includes details about devices and their OS ecosystems with answers selected from the many questions in the comprehensive TUP survey. The banner points reflect the user’s current combination: Windows (Not Google, Not Apple), Windows and Google (Not Apple), Windows and Apple (Not Google), Windows and Apple and Google, Apple (Not Windows, Not Google), and any other combination.
The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, adoption patterns (early adopters to laggards), device usage profiles, and activities (major, social networking, shopping, communication, entertainment, graphics/image, information/search, cloud storage/sharing, personal/productivity, device activities), tech spending, and purchase plans.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 1,998 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.