TUP 2015 Graphics/Imaging Activities Section (L5)

Photos, graphics, and images are at the heart of most Connected Adults’ experiences with technology devices. This can span many activities – sharing photos they’ve taken with their Smartphone, looking at images made by others, printing images with a wireless or remote connection, or creating presentations.
This section includes graphics/imaging activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for graphics/imaging (PC, Media Tablet, Mobile Phone), Breadth of Graphics/Imaging Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities, Printer activities).


The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 1,117 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.

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