TUP 2015 Social Networking Activities Section (L1)

Social Networking is a special class of activities with Connected Devices, having grown into the mainstream. While Facebook is currently the widest-used social network, others have grown in acceptance, and in many cases claiming their own unique market segment. Meanwhile, while some users connect with their friends on a PC, others use their mobile phone or tablet.
This section includes social networking activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for social networking (PC, Media Tablet, Mobile Phone), Breadth of Social Network Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: Social networks used (and not used), user and household demographics, activities (social networking, communication, device activities, PC activities, Home PC activities, Tablet activities, Game Console activities), and technology spending.


The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 2,056 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.

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