The venerable personal computer still sits in the center of most user’s experience. Although not quite a universal as in the recent past, the market has split between mobile and desktop, home-owned and employer-provided. A majority of Connected Adults use more than one PC. Their activities reveal that throughout their one life, users bring their experiences and preferences with them as they move from one PC to another.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are two: the ownership of their primary PC (Home, Work/Self-Employed, or Public, Other), and segment of the PC (Business Self-employed to 99 employees, Business 100 to 999 employees, Business 1,000+ Employees, and Home). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, PC activities, consumer electronics, purchase plans, and technology spending. PCs are split out in more detail by form factor: Desktop, Notebook, All-in-One/Mini, and Tower Desktop.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 1,054 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.