PCs provided by one’s employer or in self-employment are meant to be used only for work activities. Throughout their one life, users bring their experiences and preferences with them as they move between one PC and another. The market for Work PCs is different from the consumer market, even though many work PCs are acquired through consumer channels and were originally targeted to consumers, not employees.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are three: the Work/Self-Employment PC, and segments (Self-employed to 99 employees, 100 to 999 employees, and 1,000+ Employees) (Self-employed to 19 employees, 20-499, and 500+). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, PC activities, consumer electronics, purchase plans, and technology spending. PCs are split out in more detail by form factor: Desktop, Notebook, All-in-One/Mini, and Tower Desktop.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 437 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.