We’ve heard about or seen those who are the early adopters, pioneers, and first to adopt any given technology. The very earliest innovators can sometimes be shunned and other times admired. Early Adopters are followed by later growing waves of the population, first by the early majority. Understanding the future begins by deeply understanding these unique buyers.
The Adoption Summary section of TUP 2016 includes a complete profile of Connected Adults. The three banner points are PC Adoption Stage within Age, Mobile Phone Adoption Stage within Age, and Tablet Adoption Stage within Age, each splitting out Early Adopters, Early Majority, Late Majority, and Laggards, with respect to when they first adopted the given technology as compared to others of their same age.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
The MetaFacts TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 300 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.