“Tech pioneers have been through many updates and changes, as their migrate their data, settings, and experiences from one Desktop to another, one Smartphone to the next, or to their next-generation Tablet. This affects how they use and choose new technology, contrasting them with those who are new to a given technology.
The Adoption Years section of TUP 2016 includes a complete profile of Connected Adults. The three sets of banner points are based on the number of years since respondents first used the given device type: Years of PC Usage, Years of Mobile Phone Usage, and Years of Tablet Usage.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
The MetaFacts TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 300 pges in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.