Loyalties are shifting, and some buyers may not even be aware they’ve taken sides. While some buyers begin with one Apple iOS or Google Android device, soon they’ve shifted their center of gravity towards more of the same. The same is happening among HP, Dell, and LG customers. While many factors affect buyer’s brand choices, each brand is drawing its own unique set of customers.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The key banner points are five: the number of branded devices from HP, Apple, Google (Android), Dell, and LG. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: brands, OS ecosystems, and newness of connected devices, user and household demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, printer details, printing behavior (types of documents printed occasionally and most-often), personal vs. work-related printing for a true view of their onelife), purchase plans, and technology spending.
The TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 600 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. This is a section within TUP 2016 Chapter D – Devices. Please also refer to the many other chapters and sections of TUP, particularly Section D1 COMBO – Device Combinations, Section D2 DEV_PRIM – Primary and Secondary Devices, Section D3 DEV_ECO Device OS Ecosystems, Chapter E – PCs, Chapter G – Tablets, Chapter H – Mobile Phones, and Chapter I – Wearable Technology.