It’s not enough to be connected to the Internet, work, or friends. Today’s technology users want – and have – many ways to connect. They increasingly juggle a combination of devices and experiences, navigating betwixt and between various types of devices and operating system ecosystems. While some choose a mobile lifestyle, actively integrating their life with a notebook PC, smartphone and tablet, others prefer their desktops. Yet others are pioneering a connected life using only one device, such as a smartphone or tablet. Their choice of future devices shows signs of remaining mostly constant, yet with a few notable exceptions.
The Device Combinations section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are the major combinations in active use: Tablet + Notebook + Desktop + Mobile Phone, Basic Cell Phone + PC (No Tablet, No Smartphone), Smartphone + PC (No Tablet), Tablet + Desktop PC + Mobile Phone (No Notebook), Smartphone + Notebook (No Tablet, No Desktop), Tablet + Notebook + Mobile Phone (No Desktop), PC (No Tablet, No Mobile Phone), Tablet + Mobile Phone (No Notebook, No Desktop). A close companion to this section is Section D2 DEV_PRIM Primary and Secondary Devices, which reports on which of the user’s devices is the first or second one they use the most.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, wearable technology, activities (shopping, entertainment, communication, social networking, cloud storage/sharing, graphics/imaging, information/search, productivity, and personal vs. work-related for a true view of their onelife), and technology spending.
The TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 400 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. This deliverable is a section of TUP 2016 Devices Chapter. Please also refer to the many other chapters and sections of TUP, particularly Section D2 DEV_PRIM – Primary and Secondary Devices, Section D3 DEV_ECO – Device OS Ecosystems, Section D4 FOOT – Brand Footprint, Chapter E – PCs, Chapter G – Tablets & e-Book Readers, Chapter H – Mobile Phones, Chapter I – Wearable Technology, and Chapter L – Activities.