TUP 2016 Home/Family PCs Section (E2)

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Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different activities than Tablets and Smartphones as a growing number of users adopt and shift their attention to those. Some market segments, however, continue to rely primarily on their Home PCs.

This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are two: respondents with a Home PC and high or low income, and Home PCs and household composition (1-person, 2-persons and no children, 2-persons and children). The data-rich deliverable is designed for quick recognition of important findings, including indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, details about the usage profile, PC activities, purchase plans, and technology spending.

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The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 200 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP, particularly Chapter E – PCs, Section E1 TMPC1 – Total Market PC #1, Section E3 WSPC – Work/Self PCs, Section E4 NEWPC – Recently Purchased PCs, Section E5 PYPC1 – Purchase Year PC #1, Section E6 MBPC1 – Mobile PC #1, Chapter D – Devices, Chapter S – Tech Spending.

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Filed under Affluent, Desktops, Families, Notebooks, Personal & Productivity, Personal Activities, Printers, Smartphones, Tablets, Usage Patterns

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