Households with Home PCs are the majority of the installed base. Households with Home PCs span those with retirees to younger adults, one-person households and large families, to ones with children of all ages. Within the range of these households, there is a wide variation in technology spending, the use or avoidance of consumer electronics, early adopters and laggards, and what people do with their Home PCs.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, PC brands and newness, OS & OS ecosystems, other connected devices, device combinations, details about the usage profile, purchase plans, and technology spending.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 200 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.