One’s life stage is a convenient if simplified way to summarize distinct groups of technology users, since it integrates age, employments status, and presence of children into one view. It isn’t as if on getting a job or having children one is handed a collection of technology products and services. However, for most tech, there is a strong association towards or away from certain products types with respect to Life Stage.
The Life Stage section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are Life Stage (Employed/Not Employed, 18-39/40+, Kids/No Kids) and Age Group (18-34, 35-49, 50+).
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.
The MetaFacts TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 250 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.