Smartphone and Basic cell phone users are not identical, and particularly different from each other and other market segments in their technology adoption profile. Those who adopted Smartphones before others their age have a more-mobile and more-progressive profile in many ways. Basic cell phone laggards in particular show more inertia than Smartphone laggards.
The Adoption Summary section of TUP 2016 includes a complete profile of Connected Adults. The two sets of banner points are Smartphone Adoption Stage within Age and Basic cell phone Adoption Stage within Age, each splitting out Early Adopters, Early Majority, Late Majority, and Laggards, with respect to when they first adopted the given technology as compared to others of their same age.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
The MetaFacts TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 200 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP, particularly Chapter A – User Profile, Chapter B – Technology Adoption, Section B1 ADOPT_SUM – Adoption Summary, Section B3 ADOPT_PH – Mobile Phone Adoption, Section B4 ADOPT_YEAR – Adoption Years, Chapter E – PCs.