Desktop users and Notebook users are not identical, and especially are not when it comes to their technology adoption profile. Those who adopted Notebook PCs before others their age have a more-mobile profile in other respects, too. Conversely, Desktop PC laggards skew towards being more likely to stay in one location and also display inertia in other ways.
The Adoption Summary section of TUP 2016 includes a complete profile of Connected Adults. The two sets of banner points are Desktop Adoption Stage within Age and Notebook Adoption Stage within Age, each splitting out Early Adopters, Early Majority, Late Majority, and Laggards, with respect to when they first adopted the given technology as compared to others of their same age.
This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, technology adoption patterns (early adopters vs. laggards), key device combinations, Consumer Electronics, Social Networking Activities, Device Activities, PC Activities, Tablet Activities, Smartphone Activities, and Purchase Plans.
The MetaFacts TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 250 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.