Users have favorites when it comes to which connected device they use the most, and the second-most. There are some activities, such as email, that span multiple devices while there are many other types of activities where users reveal their preferences and inertia.
The Primary and Secondary Devices section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are two: the primary device and the secondary device based on their usage profile.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, wearable technology, activities (shopping, entertainment, communication, social networking, cloud storage/sharing, graphics/imaging, information/search, productivity, and personal vs. work-related for a true view of their onelife), and technology spending.
The TUP syndicated survey, conducted continuously since 1983 is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 300 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.