Smartphones are at the heart of a digital revolution, and yet haven’t captured all market segments nor all technology device activities. Coexistence is the reality, as technology users incorporate their digital life with other devices, from PCs to Tablets, e-Book Readers to Game Consoles.
This chapter includes answers selected to be relevant to Smartphones from the many questions in the comprehensive TUP survey. The data in this section splits Smartphones by their OS environment, Smartphone brand, breadth of Smartphone activities, and highlights the subscribers for the dominant carriers in each country. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: Phone brands and newness, OS ecosystems, user and household demographics, technology early adopters vs. laggards), device combinations, details about the usage profile, purchase plans, phone activities, and technology spending.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 200 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.
