Tablets are part of a collection of Connected Devices among most market segments, are primary for a few, and haven’t made inroads into many. Sometimes perceived as a challenge to PCs or Smartphones, their usage and user profile differs in most respects.
This section includes relevant answers selected from the many questions in the comprehensive TUP survey. Tablets are split out by OS Family – Apple, Google/Android, and Windows. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, device usage profile, technology adoption (early adopters to laggards), Tablet and e-Book Reader details, Activities, Technology Spending, and Purchase Plans.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 250 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.