TUP Section-TVs, Boxes, or Services, TV or Video Watching

Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.

Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.

The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.

This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, brands, and newness of Connected Devices (PCs, Tablets, e-Book Readers, Smartphones, Basic cell phones, and Game Consoles), wearable technology, printers and printing, activities (shopping, entertainment, communication, social networking, cloud storage/sharing, graphics/imaging, information/search, productivity, and personal vs. work-related for a true view of their onelife), and technology spending.

Some of the questions which this TUP section addresses include:

  • Is there an age skew for using paid video streaming, such as Netflix?
  • Which type of connected device to music listeners favor for their entertainment activities?
  • How many TV Boxes or Sticks do viewers use, by Brand?
  • Do users of TV Devices spend much more than the average Connected Adult on Consumer Electronics services such as TV subscriptions, movies, or games?
  • Is there an age skew to TV watching, whether through through any combination of traditionally subscribed services (cable, satellite), over-the-top set-top boxes, or using a Connected Device?
  • Is there an age skew for using a Home video projector?
  • What are the main Home PC entertainment activities among those the most-broadly active with Entertainment activities?
  • What is the profile of the most active in entertainment activities?
  • Do Projector users use their other tech devices to watch television?
  • Are Projectors strongest among the most entertainment-oriented?
  • How are TV and movie device usage levels different across Life Stage segments?
  • Which segment uses which device for their primary entertainment device?
  • Do Tablet, PC, or Mobile Phone gamers use their connected devices for the broadest number of entertainment activities?
  • What’s used for the most entertainment activities from among popular combinations of devices?
  • Which device is used for the most entertainment activities?
  • Who uses their PC to watch television?


The TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 600 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many key decisions. The TUP 2016 TVs, Boxes, or Services, TV or Video Watching section (MT) is part of the TUP 2016 Consumer Electronics Chapter.

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