Extensive information about buying behavior is available in TUP – Technology User Profile.
The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.
Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.
Below are a few examples of questions addressed in TUP related to buying behavior.
The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.
- Where do people buy their printing supplies? Are the big tech spenders different than small spenders in their choice of channel?
- Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
- Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
- How do consumer attitudes and behaviors about purchasing technology differ between Apple, Hewlett Packard and Dell PC customers? How about between HP, Epson, or Canon printer customers?
- To what extent do tech shoppers focus on certain channels for certain products versus staying with a smaller number of outlets?
- Who is printing coupons?
- Which tech buyers focus more on retail than shopping online and vice versa?
- Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
- How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
- Are these the same channels as where they buy their printers?
- How many device screens do people view? Which market segments view more device screens than other segments?
- How strong is name-brand dominance?
- What is the frequency of printer consumables purchase?
- What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot or Staples shoppers?
- Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor’s?
If solid answers to any of these example questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full datasets.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.
The above questions are answered with the TUP 2015 edition, and most are also answered in previous TUP editions for ready trend comparison.