Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.
Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.
The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.
This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading
PCs provided by one’s employer or in self-employment are meant to be used only for work activities. Throughout their one life, users bring their experiences and preferences with them as they move between one PC and another. The market for Work PCs is different from the consumer market, even though many work PCs are acquired through consumer channels and were originally targeted to consumers, not employees.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are three: the Work/Self-Employment PC, and segments (Self-employed to 99 employees, 100 to 999 employees, and 1,000+ Employees) (Self-employed to 19 employees, 20-499, and 500+). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, technology adoption patterns (early adopters vs. laggards), device combinations, details about the usage profile, PC activities, consumer electronics, purchase plans, and technology spending. PCs are split out in more detail by form factor: Desktop, Notebook, All-in-One/Mini, and Tower Desktop.