Examples of Questions addressed in TUP 2017 – Communication

H01 man on phone long exp_fullbridgeprogram ccCommunication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2017 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.

In addition to the following communication-related questions, the TUP 2017 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Following are examples of questions addressed in TUP 2017 related to communication, with the most-relevant questions at the top:

TUP answers highly relevant to communication:

  • How are Smartphones used differently than Tablet PCs?
  • How many users make video phone calls with any of their devices? Their PC? Their Smartphone? Their Tablet?
  • Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
  • How many users make phone calls or texts using their PC?
  • Which segment has the highest buying plans for iPhones or Android Smartphones?
  • How are Smartphones used differently than Basic cell phones?
  • What is the age gap between the users of Smartphones and Basic cell phones?
  • Are Smartphone users mostly Mobile Phone Early Adopters or Laggards?
  • Do Smartphone users use more or fewer connected devices than average?
  • Are Smartphone users more or less likely to be using a Tablet PC?
  • Are Smartphone Early Adopters more or less likely to be using an Apple iPhone?
  • Do Smartphone Early Adopters spend more or less than average on Tech Products & Services?
  • Are newer PC users or long-time PC users more likely to be using a mobile phone?
  • Which are used more by long-time mobile phone users than newer ones: Apple or LG?
  • Which device is used for the most communication activities?
  • What’s used for the most communication activities from among popular combinations of devices?
  • Of those who use a Smartphone as their primary connected device, what other device have they used for most of their life?
  • Of those who use a Smartphone as their primary connected device, what are their 2nd and 3rd devices?
  • Who uses their Smartphone as their primary connected device?
  • Of those who use a Smartphone as their primary connected device, how many connected devices do they actively use?
  • Of those who use a Smartphone as their primary connected device, what are they planning to buy next?
  • Of those who use a Smartphone as their primary connected device, do they have more Windows, Android, or Apple devices?
  • What is Samsung’s share among key vertical industries? LG’s share? Apple’s share?
  • What is LG’s share within large versus small organizations? Apple’s share? Samsung’s?
  • How are Smartphones used differently than Tablet PCs?
  • How many Tablet PCs are used to make phone calls? For video calls?
  • What is the primary communication device among Tablet owners?
  • How many Tablet users also already use a Smartphone?
  • Are stronger mobile phone purchase plans from current phone users, or non-users?
  • Are Basic cell phone users all Laggards or Late Majority tech adopters?
  • How many Basic cell phone users plan to buy a Smartphone?
  • How much more broadly are Smartphones used than Basic cell phones?
  • How similar are the major activities for Smartphones and Basic cell phones?
  • Are Smartphone users simply more active with their connected devices than others?
  • Which mobile phone carrier has the biggest tech spenders?
  • How much of an age gap is there between users of Smartphones and Basic cell phones?
  • How much is employment status a difference between Smartphone and Basic cell phone users?
  • Which mobile phone carrier has the highest-income customers?
  • Which broad ethnic group has high shares of both Smartphone and Basic cell phone Early Adopters?
  • Are newer Smartphones used differently than older Smartphones?
  • How many Apple iPhone users have older iPhones or contracts?
  • How many Android Smartphone users plan to buy an Apple iPhone?
  • How many Apple iPhone users plan to buy an Android Smartphone?
  • Which Smartphone carrier has subscribers with the oldest contracts?
  • Are actively used iPhones or Android phones newer?
  • Which brand of Smartphones are used for the most types of activities?
  • Are iPhones ahead of Android Smartphones among the Millennials?
  • Which Smartphone brand has attracted the most males 18-24?
  • Which Smartphone type has the most highly educated users?
  • What are the major activities for Basic cell phones?
  • What are Basic cell phones used for among the most-active users?
  • What is the demographic profile of the most-active Basic cell phone users?
  • Are those who use Basic cell phones for the most types of activities using newer or older phones?
  • What is the demographic profile of Tracfone’s Basic cell phone users?
  • Which Basic cell phone carriers have the highest and lowers tech spenders?
  • What is the profile of the most active users of communication activities?

TUP addresses other questions also related to communication, if less so:

  • Which segment uses which device for their primary social networking device?
  • What device(s) is/are used as the primary shopping device more so than Smartphones?
  • What is the mix of devices that people actively use?
  • Which Life Stage segment use VR Goggles the most?
  • Is the adoption curve for Tablets similar to that for PCs and Mobile Phones?
  • What devices do early adopters favor for social networking?
  • Which device is used for the most social networking activities?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • How does the penetration of OS Ecosystems vary by device type?
  • Are Dell’s or HP’s customers more likely to have a Smartphone?
  • Who’s most likely to have an Apple iPhone – HP’s best customers or Dell’s?
  • Who has the newest Smartphones – Apple’s best customers or Google’s?
  • Are Apple’s, HP’s, or Dell’s best customers most likely to have a Basic cell phone under contract?
  • How prominent is printing images from mobile phones? How about from tablets?
  • What are the major tech purchase intentions among Basic cell phone users?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Which other connected device are Basic cell phone users more likely than average to use?
  • Are the most-active Smartphone users more or less likely to own Tablets?
  • What other tech devices do the most-active Basic cell phone users actively use?
  • Which carrier’s Basic cell phone subscribers have the least experience?
  • Which carrier has the highest share of the most-active Basic cell phone users?
  • Do the most-active Basic cell phone users spend more or less than average adults?
  • Are tech wearers earlier Desktop, Notebook, or Smartphone adopters?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • What is the profile of the most active in social networking activities?
  • Are Smartphone social networkers different from Desktop social networkers?
  • What devices do early adopters use for social networking?
  • Is there an age or gender skew to social networking, or certain networks?
  • Which is the primary device used for social networking?

For more information about obtaining answers to the above questions with TUP, please contact MetaFacts.

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