Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2017 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.
In addition to the following communication-related questions, the TUP 2017 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.
Following are examples of questions addressed in TUP 2017 related to communication, with the most-relevant questions at the top: Continue reading
Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.
Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.
The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.
This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading
Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different activities than Tablets and Smartphones as a growing number of users adopt and shift their attention to those. Some market segments, however, continue to rely primarily on their Home PCs.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are two: respondents with a Home PC and high or low income, and Home PCs and household composition (1-person, 2-persons and no children, 2-persons and children). The data-rich deliverable is designed for quick recognition of important findings, including indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user and household demographics, details about the usage profile, PC activities, purchase plans, and technology spending.