Tag Archives: Children

TUP 2016 Life Stage Section (A3)


One’s life stage is a convenient if simplified way to summarize distinct groups of technology users, since it integrates age, employments status, and presence of children into one view. It isn’t as if on getting a job or having children one is handed a collection of technology products and services. However, for most tech, there is a strong association towards or away from certain products types with respect to Life Stage.
The Life Stage section of TUP 2016 includes a complete profile of Connected Adults. The key banner points are Life Stage (Employed/Not Employed, 18-39/40+, Kids/No Kids) and Age Group (18-34, 35-49, 50+).courtesy merlijin hoek creative commons

This section includes the answers to the most-relevant questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: technology adoption patterns (early adopters vs. laggards), device combinations, Game Console Activities, and Tech Spending.

Continue reading

Comments Off on TUP 2016 Life Stage Section (A3)

Filed under Activities, Adoption Profile, Demographics & Econographics, Life Stage