Extensive information about the Tablet and e-Book Reader market is available in TUP – Technology User Profile.
The market for changing technologies is always in flux, and Tablets and e-Book Readers are no exception to the rule. It’s important to know your market, and know it well–is the e-Book-lover the same person you expect them to be? Are Tablets in new hands or among those with the most tech gadgets? How are these products use differently – or similarly – to their other Smartphones, Notebooks, or other key tech devices?
Oftentimes the original diehards for a product are no longer its current audience. Strong research on changing demographics brings the new market to the forefront.
Below are a few examples of questions addressed in TUP related to the Tablet and e-Book Reader market. Continue reading
