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TUP 2016 Communication Activities Section (L3)


Communication is more than a phone call, and the mixture of modes continues to shift. Text messaging is more popular among some segments and on certain devices than on others. Similarly, email and video calls have claimed their own unique groups of users.
This section includes communication activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for communication (PC, Media Tablet, Mobile Phone), Breadth of Communication Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, communication, device activities, PC activities, Home PC activities).

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Filed under Activities, Basic cellphones, Communication, Demographics & Econographics, Desktops, Multiple Devices, Notebooks, Smartphones, Tablets