TUP 2017 PCs Chapter

This chapter spans households with Home PC users as well as those using employer-provided PCs or in self-employment. While the majority of Home PCs are used within homes at least part of the time, even workplace PCs are increasingly being used at home. More importantly, one key to understanding workplace computer usage and patterns is through a full profile of the employee’s household and personal demographics.
This chapter includes PC-related answers selected from the many questions in the comprehensive TUP survey. The sections in this chapter include Households with users of Home PCs and Households with users of Work/Self-Employment PCs. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user demographics, household demographics, device combinations, details about the usage profile, consumer electronics, purchase plans, and technology spending.


The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 400 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.

The PCs chapter of Technology User Profile (TUP) 2017 has six main sections:

  • Total Market PCs
    • Ownership Type, Segment Summary
  • Home/Family PCs
    • Household Income, Household Composition, Wireless
  • Work/Self PCs
    • Work/Self-Owned, Segment Summary, Segment
  • Newly Purchased PCs
    • New Home, New Work, Installed Base
  • Purchase Year PC #1
    • New Home by Purchase Year Range, New Work by Purchase Year Range
  • Mobile PC #1
    • Mobility, Locations

Examples of questions addressed in the TUP 2017 PCs Chapter:

  • Are many Work PCs being used for Social Network activities?
  • Who’s more likely to be using Public/Shared (non-Home, non-Work) PCs – Millennials or Boomers?
  • Are millennials more likely to be using a Home PC, Work PC, or some other PC?
  • How much higher is Apple’s share among high-income than low-income adults?
  • Is Apple’s PC share higher among employees in small or large companies?
  • In which segment does Apple have a higher market share than Dell?
  • Which PC Brand leads in home use but not in the workplace?
  • Which are newer – the installed base of Notebooks or All-in-One Desktop PCs?
  • Which brand of All-in-One Desktop PC is strongest, and in which market segment?
  • Which PC Form Factor is most-used among high-income Home PC Households?
  • Which market segment has the highest share of employees using used/refurbished notebooks?
  • Are All-in-One Desktop PCs prevalent in workplaces, and if so, among larger or smaller companies?
  • Which employees are still using Windows XP PCs?
  • What is the market share for Google Chrome OS in the installed base?
  • Which market segment has the highest incidence of remote printing activities?
  • Which market segment has the highest incidence of cloud sharing activities?
  • Which additional tech devices do Home PC users with kids own that other connected adults don’t?
  • Which PC activities are done more often among Home PC owners without kids than with kids?
  • Which Home PC segment has the highest use of Used/Refurbished PCs?
  • Do younger employeds spend more or less time with their PCs than other connected adults?
  • Are younger employeds more likely to use a Desktop or Notebook PC as their Primary PC?
  • Are younger or younger employeds more likely to use an All-in-One Desktop PC?
  • How many users make phone calls or texts using their PC?
  • How many users make video phone calls using their PC?
  • Who uses their PC to watch television?
  • How many employer-provided PCs are used for personal activities?
  • How are Notebooks used differently than Desktop PCs?
  • Are newer PCs used for more – or fewer – activities than older PCs?
  • Are newer PCs used differently than older PCs?
  • How are Tablets used differently than Notebook PCs?
  • How prevalent are entertainment activities with employer-provided PCs?
  • Do long-time PC users spend more hours with their PCs than newer users?
  • Do Apple’s best customers use their PCs for more or fewer hours than average PC users?
  • Are Apple’s best customers more or less likely than average to be using a Workplace PC?
  • Which Home PC segment has the highest use of Used/Refurbished PCs?
  • Which devices do Home PC households with children own more often than those without children?
  • Which combination of connected devices is most used by College Graduates?
  • What is the most popular combination of connected devices?
  • Which combination of connected devices is most used by Males 18-44?
  • How do the 1st and 2nd-most popular combination of devices compare in average number of devices?
  • Which combination of connected devices is most used by Males and Females 45 and older?
  • What is the next device planned among those who own certain combinations of devices?
  • What do Home PC households with children spend their tech dollars on?
  • How much more do Home PC households with children spend on tech than average?
  • Who are the big spenders?
  • How do recent Home PC buyers spend their tech dollars differently than average adults?
  • Who uses their Smartphone as their primary connected device?
  • Do employees in larger or smaller employers use more printers?
  • How does the mix of devices differ between employees of small, medium, and large employers?
  • How are printing patterns different among the most-mobile users versus other users?
  • How do users of Notebook PCs compare to those who use them in one or many locations?
  • Do the users of actively mobile PCs own more or fewer connected devices?
  • Who are the users of actively mobile PCs?
  • Which other connected devices do users of actively mobile PCs use?
  • Of those who use a Smartphone as their primary connected device, what other device have they used for most of their life?
  • Of those who use a Tower Desktop PC as their primary connected device, what are their 2nd and 3rd devices?
  • Of those who use a Smartphone as their primary connected device, what are their 2nd and 3rd devices?
  • Of those who use a Notebook PC as their primary connected device, do they have more Windows, Android, or Apple devices?
  • Of those who use a Smartphone as their primary connected device, do they have more Windows, Android, or Apple devices?
  • Of those who use a Tower Desktop PC as their primary connected device, how many connected devices do they actively use?
  • Of those who use a Notebook PC as their primary connected device, how many connected devices do they actively use?
  • Of those who use a Smartphone as their primary connected device, how many connected devices do they actively use?
  • Of those who use a Smartphone as their primary connected device, what are they planning to buy next?
  • Of those who use a Notebook PC as their primary connected device, what are they planning to buy next?
  • Of those who use a Desktop PC as their primary connected device, what are they planning to buy next?
  • Are newer PCs used differently than older PCs?
  • Are newer PCs used for more – or fewer – activities than older PCs?
  • Do newer PCs go to younger or older adults?
  • Do people with newer PCs have a different mix of connected devices than others?
  • Do recent Home PC buyers have stronger or weaker tech buying plans than average?
  • Which Home PC segment has the biggest tech purchase plans?
  • Which device is used for the most cloud storage and sharing activities?
  • What’s used for the most cloud storage & sharing activities from among popular combinations of devices?
  • Which device is used for the most communication activities?
  • What’s used for the most communication activities from among popular combinations of devices?
  • What’s used for the most entertainment activities from among popular combinations of devices?
  • How prevalent are entertainment activities with employer-provided PCs?
  • Which device is used for the most entertainment activities?
  • What’s used for the most graphics & image activities from among popular combinations of devices?
  • Which device is used for the most graphics & image activities?
  • Which device is used for the most productivity & personal activities?
  • What’s used for the most productivity & personal activities from among popular combinations of devices?
  • Which device is used for the most search & information activities?
  • What’s used for the most search & information activities from among popular combinations of devices?
  • What’s used for the most shopping activities from among popular combinations of devices?
  • How prevalent are social networking activities with employer-provided PCs?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • Which device is used for the most social networking activities?

Other Chapters in the TUP 2017 Full Edition include:

For more information about TUP, please contact MetaFacts.