TUP 2017 Tablets Chapter

Media Tablets have found their place in the combination of Connected Devices among many market segments, while barely making a ripple among other users. While the use of Tablet PCs varies from e-Book Readers, the expanding capabilities of the latter have started to blur the usage profile.
This chapter includes relevant answers selected from the many questions in the comprehensive TUP survey. Tablets are split out by OS Family – Apple, Google/Android, and Windows. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, device usage profile, technology adoption (early adopters to laggards), Tablet and e-Book Reader details, Activities, Technology Spending, and Purchase Plans.


The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 400 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.

The Tablets chapter of Technology User Profile (TUP) 2017 has two main sections:

  • Tablets
    • Apple, Android, Windows

Examples of questions answered in the TUP 2017 Tablets Chapter:

  • Are Tablet PCs more for lower-socioeconomic groups, or one of many owned by higher-income adults?
  • Which OS family of Tablet PCs is used for the broadest range of activities?
  • Do Tablet PCs users spend more of all their tech products and services than non-users?
  • Which OS family of Tablet PCs has attracted the biggest tech spenders?
  • Which OS family of Tablet PCs has attracted those with the biggest tech device purchase plans?
  • Do e-Book Readers spend more on tech devices and services than others?
  • What do e-Book Reader users plan to purchase?
  • How do e-Book Reader users spend their tech dollars differently than others?
  • What is the profile of active users of e-Book Readers?
  • Are the users of e-Book Readers early adopters for any major tech product?
  • How do Tablet Early Adopters use their Tablets differently from other Tablet users?
  • Are Smartphone users more or less likely to be using a Tablet PC?
  • Which segment has the highest usage of e-Book Readers?
  • How many users make video phone calls using their Tablet?
  • How are Tablets used differently than Notebook PCs?
  • How are Smartphones used differently than Tablet PCs?
  • How far have Tablets penetrated HP’s and Dell’s best customers?
  • How prominent is printing images from mobile phones? How about from tablets?
  • What is the most popular combination of connected devices?
  • Which combination of connected devices is most used by Males and Females 45 and older?
  • How do the 1st and 2nd-most popular combination of devices compare in average number of devices?
  • Are Tablet PCs an entry-level connected device for lower socioeconomic segments?
  • Which combination of connected devices is most used by Males 18-44?
  • Which combination of connected devices is most used by College Graduates?
  • What is the next device planned among those who own certain combinations of devices?
  • Which users with which combination of tech devices have the strongest aspiration to be first with wearable technology?
  • Do Tablet PC users use more or fewer connected devices than other users?
  • What’s used for the most cloud storage & sharing activities from among popular combinations of devices?
  • Which device is used for the most cloud storage and sharing activities?
  • What’s used for the most communication activities from among popular combinations of devices?
  • Which device is used for the most communication activities?
  • What’s used for the most entertainment activities from among popular combinations of devices?
  • Which device is used for the most entertainment activities?
  • What’s used for the most graphics & image activities from among popular combinations of devices?
  • Which device is used for the most graphics & image activities?
  • What’s used for the most productivity & personal activities from among popular combinations of devices?
  • Which device is used for the most productivity & personal activities?
  • What’s used for the most search & information activities from among popular combinations of devices?
  • Which device is used for the most search & information activities?
  • What’s used for the most shopping activities from among popular combinations of devices?
  • Which device is used for the most social networking activities?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • How prominent is printing images from mobile phones? How about from tablets?

Other Chapters in the TUP 2017 Full Edition include:

For more information about TUP, please contact MetaFacts.