TUP 2017 User Profile Chapter

This chapter section provides a top-level overview of technology users across three broad categories: an Overview by Employment/Age, PC Ownership, Mobile Phone type, and Tech Spending levels, a Demographics Overview, and the Life Stage. More-detailed analysis is included in other chapters, referenced below.

The three main sections of the User Profile chapter of Technology User Profile (TUP) 2017 are:

  • Overview
    • Employment Status/Age Group
    • PC #1 – Ownership summary
    • Primary Mobile Phone type
    • Tech Spending: Devices & Services
  • Demographics Overview
    • Age
    • Age Cohort (Millennials, Generation X, Baby Boomer, Silent+Greatest)
    • Gender
  • Life Stage
    • Employment Status/Presence of Children
    • Age Group

Some examples of questions address in the User Profile chapter of TUP 2017:

  • What is the age gap between the users of Smartphones and Basic cell phones?
  • What is the mix of devices that people actively use?
  • Do Smartphone users use more or fewer connected devices than average?
  • Which segment has the highest usage of Laser Printers?
  • Do Tablet PC users use more or fewer connected devices than other users?
  • Do employees in larger or smaller employers use more printers?
  • How does the penetration of OS Ecosystems vary by device type?
  • Are Smartphone users more or less likely to be using a Tablet PC?
  • Do younger employeds spend more or less time with their PCs than other connected adults?
  • Which lifestage group has the highest usage of e-Book Readers?
  • Which lifestage group has the highest usage of Notebook PCs?
  • Which age group has the highest usage of e-Book Readers?
  • Which segments have the highest share of Windows, Apple, and Google OS devices?
  • Which age group has the highest usage of Notebook PCs?
  • Are older or younger adults more likely to use Desktop PCs?
  • How does the mix of devices differ between employees of small, medium, and large employers?
  • Are older or younger employees more likely to use Desktop PCs?
  • Which lifestage segments have the highest share of Windows, Apple, and Google OS devices?
  • Are younger or younger employeds more likely to use an All-in-One Desktop PC?
  • Which segment has the highest share using Apple iTunes Store or Google Play Store?
  • Are younger employeds more likely to use a Desktop or Notebook PC as their Primary PC?
  • Which segment has the highest usage of e-Book Readers?
  • Who use the most Tablets – Younger employed, Older employeds, Older not-employeds, or Younger not-employeds?
  • Which segment has the highest usage of Notebook PCs?
  • How do users of Notebook PCs compare to those who use them in one or many locations?
  • Which other connected devices do users of actively mobile PCs use?
  • Do the users of actively mobile PCs own more or fewer connected devices?
  • Who are the users of actively mobile PCs?
  • How are printing patterns different among the most-mobile users versus other users?
  • Which segment is clearly the most active in using Cloud Storage or Sharing?
  • Which segment has over half of its members using a connected device to read newspapers or magazines?
  • Which segment uses their devices for the most productivity and personal activities?
  • How many users make phone calls or texts using their PC?
  • How many users make video phone calls using their Tablet?
  • How many users make video phone calls using their PC?
  • How many users make video phone calls with any of their devices?
  • How many users make video phone calls using their Smartphone?
  • Who uses their PC to watch television?
  • How are TV and movie devices different across Life Stage segments?
  • How many employer-provided PCs are used for personal activities?
  • How are Notebooks used differently than Desktop PCs?
  • How are Smartphones used differently than Basic cell phones?
  • Are newer PCs used differently than older PCs?
  • Do people with newer PCs have a different mix of connected devices than others?
  • Are newer Smartphones used differently than older Smartphones?
  • Are newer PCs used for more – or fewer – activities than older PCs?
  • Do newer PCs go to younger or older adults?
  • How are Tablets used differently than Notebook PCs?
  • How are Smartphones used differently than Tablet PCs?
  • Which Life Stage segment spends the most on tech devices and services?
  • Who are bigger tech spenders – younger or older employeds?
  • How do younger adults spend their tech dollars different than older ones?
  • Who are bigger tech spenders – younger or older adults?
  • How do younger employeds spend their tech dollars different than older ones?
  • Which segment has the highest buying plans for iPhones or Android Smartphones?
  • Which Home PC segment has the biggest tech purchase plans?
  • Do recent Home PC buyers have stronger or weaker tech buying plans than average?
  • Which Life Stage segment use portable Hotspots the most?
  • What’s used for the most cloud storage & sharing activities from among popular combinations of devices?
  • Which segment uses which device for their primary cloud storage & sharing device?
  • Which device is used for the most cloud storage and sharing activities?
  • Which device is used for the most communication activities?
  • Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
  • What’s used for the most communication activities from among popular combinations of devices?
  • Which device is used for the most entertainment activities?
  • How prevalent are entertainment activities with employer-provided PCs?
  • What’s used for the most entertainment activities from among popular combinations of devices?
  • Which segment uses which device for their primary entertainment device?
  • What’s used for the most graphics & image activities from among popular combinations of devices?
  • Which device is used for the most graphics & image activities?
  • Which segment uses which device for their primary graphics & image device?
  • What’s used for the most productivity & personal activities from among popular combinations of devices?
  • Which segment uses which device for their primary productivity & personal activities?
  • Which device is used for the most productivity & personal activities?
  • What’s used for the most search & information activities from among popular combinations of devices?
  • Which segment uses which device for their primary search & information device?
  • Which device is used for the most search & information activities?
  • What’s used for the most shopping activities from among popular combinations of devices?
  • What device(s) is/are used as the primary shopping device more so than Smartphones?
  • How prevalent are social networking activities with employer-provided PCs?
  • Which segment uses which device for their primary social networking device?
  • What’s used for the most social networking activities from among popular combinations of devices?
  • Which device is used for the most social networking activities?
  • Which segment has the lowest usage of Multi-Function Printers?
  • Are Smartphone users more or less likely to be using an iPod or MP3 player?
  • How much of an age gap is there between users of Smartphones and Basic cell phones?
  • Is there an age or gender skew to social networking, or certain networks?
  • Are millennials more likely to be using a Home PC, Work PC, or some other PC?
  • What is the demographic of Game Console users?
  • Are Tablet PCs an entry-level connected device for lower socioeconomic segments?
  • Who’s more likely to be using Public/Shared (non-Home, non-Work) PCs – Millennials or Boomers?
  • Are the college-educated focused on certain social networks?
  • What is the profile of the most active in social networking activities?
  • Do the self-employed frequent certain social networks?
  • Where do today’s students socially network?
  • Are Smartphone social networkers different from Desktop social networkers?
  • Which combination of connected devices is most used by College Graduates?
  • Do game players equally span Game Consoles, PCs, Smartphones, and Tablets?
  • Which combination of connected devices is most used by Males 18-44?
  • Which combination of connected devices is most used by Males and Females 45 and older?
  • How much is employment status a difference between Smartphone and Basic cell phone users?
  • Which mobile phone carrier has the highest-income customers?
  • Are Tablet PCs more for lower-socioeconomic groups, or one of many owned by higher-income adults?
  • Which social networks have the highest-income households?
  • Are employees in certain industries more likely to be tech laggards?
  • How do Home Printer users differ from those primarily using Work or Shared printers?
  • Who wants to wear wearable technology?
  • Who is already wearing wearable technology?
  • Who are the big spenders?
  • Is the adoption curve for Tablets similar to that for PCs and Mobile Phones?
  • What is the profile of active users of e-Book Readers?
  • What is the profile of the most active in shopping activities?
  • Who uses their Smartphone as their primary connected device?
  • Which Smartphone type has the most highly educated users?
  • Which Smartphone brand has attracted the most males 18-24?
  • Are iPhones ahead of Android Smartphones among the Millennials?
  • Who are the Google OS-avoiders?
  • Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome?
  • How do Windows-only users compare to Apple-only users?
  • Who are the Apple-avoiders?
  • Who are the Apple-only users?
  • What is the profile of the most active in communication activities?
  • What is the demographic profile of the most-active Basic cell phone users?
  • What is the demographic profile of Tracfone’s Basic cell phone users?
  • What is the profile of the most active in entertainment activities?
  • Are HP’s customers more demographically similar to Dell’s or Google’s?
  • How demographically similar are Apple’s best customers to Google’s?
  • Are the highest share of Millennials in Apple’s footprint, Google’s, or Dell’s?
  • Which brand footprint has the highest share of full-time-employeds?
  • What is the profile of the most active in graphics & imaging activities?
  • What is the profile of the most active in information & search activities?
  • What is the profile of the most active in cloud storage & sharing activities?
  • What is the profile of the most active in personal & productivity activities?
  • What do big spenders do differently from low spenders?
  • Where do Tech Dollars Go?
  • Is more tech spending on CAPEX or OPEX?
  • Which type of Tech services dominate tech spending?
  • Which tech products do big spenders use?
  • What are the big spenders planning to buy next?
  • Which type of Tech devices dominate tech spending?
  • How do Home Printer users differ from those primarily using Work or Shared printers?
  • Who wants to wear wearable technology?
  • Who are the big spenders?
  • What is the profile of active users of e-Book Readers?
  • Which segments have the highest share using refilled ink/toner?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services? Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • What channels do people use for buying PCs? How about printers and printer supplies?

Other Chapters in the TUP 2017 Full Edition include:

For more information about TUP, please contact MetaFacts.