TUP 2015 Information/Search Activities Section (L6)

Go ahead – sit in a restaurant or cafe and notice how long it is before someone near you uses a connected device to look something up. Or, sit in an airport, museum or movie theater and see how long it is until someone receives a notification, whether it’s a weather update, plane change or sports score. Information is key to many and can be a rich combination of active searching and passive receipt. User segments vary, however, in their information usage profile and which types of devices they choose for each type of activity.
This section includes information/search activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Information/Search (PC, Media Tablet, Mobile Phone), Breadth of Information/Search Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 1,073 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.


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