TUP 2015 Personal/Productivity Activities Section (L8)

The most-practical among us would say that technology devices are tools, designed to get things done, and that’s their main use. While there is a lot of truth to this, productivity activities are in active use in unique ways by device type and market segment. Some Connected Adults are more organized than others, maintaining to-do lists, reminders, and calendars.
This section includes personal/productivity activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Personal/Productivity Activities (PC, Media Tablet, Mobile Phone), Breadth of Personal/Productivity Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 988 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.


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