Connected Devices are shopping and purchasing tools for many adults. However, not all shop and buy in the same way. While some sit comfortably by their Home Desktop PC, ordering products for home delivery, others wield their Smartphones up and down the retail aisles, comparing prices and offerings.
This section includes shopping activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for shopping (PC, Media Tablet, Mobile Phone), Breadth of Shopping Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, activities (major, shopping, device activities, PC activities, Home PC activities), and technology spending.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 1,295 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.