TUP 2015 Cloud Storage/Sharing Activities Section (L7)

The death of location is moving mainstream. While in the recent past silos of information would be confined to a single device or LAN, cloud storage and sharing is emerging to unshackle a user’s information from any specific device. Instead, they may increasingly access their information from a wide range of devices and locations.
This section includes cloud storage/sharing activities-related answers selected from the many questions in the comprehensive TUP survey. The key banner points are four: the primary device type for Cloud Storage/Sharing (PC, Media Tablet, Mobile Phone), Breadth of Cloud Storage/Sharing Activities (Fewest, Moderate, Broadest), Primary Device Type (Smartphone, Tower Desktop, Notebook, Tablet), and Primary Device Operating System (Windows, Apple, Google). The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: user and household demographics, and activities (major, entertainment, device activities, PC activities, Home PC activities).

The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 977 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions.


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