The missing link in understanding PC shipments is knowing which market segments are buying new PCs and which aren’t. Furthermore, it’s important to drill down into how newer PCs are being used as compared to older ones.
This section includes PC-related answers selected from the many questions in the comprehensive TUP survey. This section details the primary PC by age, and the most-recently acquired PCs by Home versus Work-ownership. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report results cover many key topics: PC brands and newness, OS & OS ecosystems, other connected devices, user demographics, household demographics, device combinations, details about the usage profile, consumer electronics, purchase plans, purchase outlets/channels, and technology spending.
The MetaFacts TUP syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes 1,125 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.